Google has announced significant improvements to Google Analytics 360, focusing on increased access to unsampled data and an updated quota system.

Key Updates:

1. Increased Unsampled Data Access:

   • Available in the interface now
   • Coming soon to the API

2. Quota Increases:

   • Daily quota increased to 20,000 tokens
   • Per-query tokens increased to 5,000

3. Token Calculation Algorithm:

   • Updated to better align with processing costs

4. New Machine Learning Model:

   • Aims for fairer and more predictable quota charging

Benefits for Users:

• Ability to analyze more complex queries
• Access to more accurate, unsampled data
• Potential for uncovering previously hidden insights

Implications:

• Improved decision-making based on more comprehensive data
• Enhanced ability to dive deeper into analytics data

This update aims to provide Google Analytics 360 users with more robust data analysis capabilities, potentially leading to more informed business decisions.

For more details on these changes, users can refer to the official Google Analytics 360 documentation.