Google Ads Testing New Diagnostics Insights View UI Leading To Ad Strength Pinning Concerns

Google is testing a new user interface treatment for the Google Ads diagnostic insights view. This UI is designed to provide an overview of potential issues that may be limiting a campaign’s ability to serve and suggests actions to resolve them. The new UI treatment has highlighted issues such as low ad strength, which has caused concern within the PPC community.

No, low Ad Strength does not prevent ads from entering into auctions. According to Ginny Marvin, Google's Ads Liaison, low Ad Strength could explain a lack of impressions, but the warning or Ad Strength itself doesn’t prevent ads from participating in auctions. Ad Strength is a diagnostic tool meant to indicate the diversity and relevancy of ad assets to maximize ad combinations for a query, but it isn't used directly in the auction process.

Pinning multiple headlines or descriptions is recommended in Google Ads because it increases the number of ad combinations that can be matched to a query. While pinning can be necessary for certain strategies, it restricts the number of possible combinations. Google suggests pinning 2 or 3 headlines or descriptions to each position if possible, to provide more combination flexibility than pinning just one asset alone.