Google Ads Policy Update: Online Pharmacies Allowed in Estonia and Lithuania

In June 2024, Google Ads Healthcare and Medicines Policy will be updated to allow online pharmacies to promote their services in Estonia and Lithuania. The key points are:

• Estonia: Online pharmacies can promote their services if they are registered with the State Agency of Medicines of Estonia. However, they cannot promote prescription drugs in their ads or landing pages. Advertisers must also be certified with Google.

• Lithuania: Online pharmacies can promote their services if they are registered with the State Medicines Control Agency of Lithuania. Similar to Estonia, they cannot promote prescription drugs in their ads or landing pages. Advertisers must also be certified with Google.

Violations of this policy will not lead to immediate account suspension without prior warning. A warning will be issued at least 7 days prior to any suspension of your account.

Online pharmacies in Estonia and Lithuania can promote their services on Google Ads under the following conditions:

• Estonia: They must be registered with the State Agency of Medicines of Estonia. They cannot promote prescription drugs in their ads or landing pages. Additionally, advertisers must be certified with Google.

• Lithuania: They must be registered with the State Medicines Control Agency of Lithuania. They cannot promote prescription drugs in their ads or landing pages. Advertisers must also be certified with Google.

For both countries, advertisers need to follow the certification process outlined by Google.

The limitations for promoting online pharmacies in Estonia and Lithuania on Google Ads are as follows:

• Estonia: Online pharmacies can promote their services only if they are registered with the State Agency of Medicines of Estonia. They are not allowed to promote prescription drugs in their ads or landing pages. Advertisers must also be certified with Google.

• Lithuania: Online pharmacies can promote their services only if they are registered with the State Medicines Control Agency of Lithuania. Similar to Estonia, they cannot promote prescription drugs in their ads or landing pages. Advertisers must also be certified with Google.

To avoid account suspension under the updated Healthcare and Medicines Policy, advertisers should:

1. Ensure Registration: Online pharmacies in Estonia must be registered with the State Agency of Medicines of Estonia, and those in Lithuania must be registered with the State Medicines Control Agency of Lithuania.

2. Avoid Promoting Prescription Drugs: Do not promote prescription drugs in ads or on landing pages.

3. Get Certified: Advertisers must be certified with Google. Follow the certification process as outlined by Google.

4. Heed Warnings: Google will issue a warning at least 7 days prior to any account suspension. Address any issues promptly to avoid suspension.