March 06, 2024 at 6:11:58 PM
Google Ads has mandated a CRM audience update by March 6. Post-deadline, unverified CRM audiences will become inactive, affecting campaign performance. This change aligns with Consent Mode V2 updates, requiring advertisers to reaffirm compliance with Google's Customer Match policies by re-uploading CRM audiences. Compliance guidance can be found in the official documentation.
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