Google Ads Lead Gen Accounts Can Now Upload Offline Conversions in Zapier

To upload offline conversions in Zapier with GBRAID and WBRAID, follow these steps:

1. Capture GBRAID and WBRAID: Ensure you are capturing GBRAID and WBRAID alongside the GCLID.
2. Set up Zapier Integration: Use Zapier to integrate with your Google Ads account.
3. Upload Conversions: Upload the offline conversions using the captured GBRAID and WBRAID, even if no GCLID is present.

This functionality was previously only available via the Google Ads API but is now accessible in Zapier.

Capturing GBRAID and WBRAID is significant for Google Ads lead gen accounts because:

• Offline Conversion Tracking: It allows you to upload offline conversions even if no GCLID is present.
• Enhanced Data Accuracy: Ensures more accurate tracking and reporting of conversions.
• Integration with Zapier: Previously, this was only possible via the Google Ads API, but now it can be done through Zapier, simplifying the process.

The new ability to upload offline conversions in Zapier is important because:

• Ease of Use: It simplifies the process of uploading offline conversions, making it more accessible for users who may not be familiar with the Google Ads API.
• Broader Accessibility: Users can now leverage Zapier's user-friendly interface to manage their offline conversions.
• Improved Tracking: Ensures that conversions are tracked accurately even when GCLID is not available, enhancing the overall effectiveness of lead generation campaigns.