Google has released a new Google Ads ad strength guide aimed at enhancing ad strength through best practices. Ad strength serves as a real-time feedback tool, helping advertisers optimize asset group setups for improved performance across all inventory.
Best Practices for Text Assets
Text assets should adhere to the following guidelines:
| Type | Minimum Requirement | Recommended | Maximum Requirement |
|---|---|---|---|
| Headlines | 3 headlines | 11 headlines | 15 headlines, 30 characters each |
| Long headline | 1 headline | 2 headlines | 5 headlines, 90 characters each |
| Descriptions | 3 descriptions | 4 descriptions | 5 descriptions, 90 characters each |
| Business name | 1 name | 1 name | 1 name, 25 characters |
Best Practices for Image Assets
For image assets, include up to 20 images with the following specifications:
| Type | Minimum Requirement | Recommended | Maximum Requirement |
|---|---|---|---|
| Horizontal (1.91:1) | 1 image | 4 images | 20 images, 1200 x 628 pixels (min 600 x 314 pixels) |
| Square (1:1) | 1 image | 4 images | 20 images, 1200 x 1200 pixels (min 300 x 300 pixels) |
| Vertical (4:5) | 2 images | - | 20 images, 960 x 1200 pixels (min 480 x 600 pixels) |
| Store visit goals | 1 image | 1 image | 20 images, 314 x 314 pixels |
Best Practices for Video Assets
Advertisers should upload at least one video. Recommended video specifications include:
| Type | Minimum Requirement | Recommended | Maximum Requirement |
|---|---|---|---|
| Horizontal (16:9) | 1 video | - | 5 videos, 10-60 seconds |
| Square (1:1) | 1 video | - | 5 videos, 10-60 seconds |
| Vertical (9:16) | 1 video | - | 5 videos, 10-60 seconds |
Best Practices for Logo Assets
For logo assets, include:
| Type | Minimum Requirement | Recommended | Maximum Requirement |
|---|---|---|---|
| Horizontal logo (4:1) | 1 image | - | 5 images, 1200 x 300 pixels (min 512 x 128 pixels) |
Best Practices for URL Expansion
To optimize URL expansion, follow these guidelines:
- Enable Final URL expansion.
- Add a Page Feed to prioritize URLs.
- Use URL exclusion or URL parameter rules for pages to exclude.
| Type | Minimum Requirement | Recommended | Maximum Requirement |
|---|---|---|---|
| Final URL | Not required | 1 URL | 2,048 characters |
| Display URL path | 2 URLs | 1 URL | 2 URLs, 15 characters each |
