Google Ads launches new ad strength guide to enhance campaign performance

April 15, 2025 at 4:43:24 AM

TL;DR Google released a new Google Ads ad strength guide to enhance ad performance. Ad strength is a feedback tool for optimal asset group setup. Text assets should include 3-15 headlines, 1-5 long headlines, 3-5 descriptions, and 1 business name. Image assets can have up to 20 images in various formats. Advertisers should upload at least one video, with 3 videos of different orientations recommended. Logo assets require 2 logos in specific dimensions.

Google Ads launches new ad strength guide to enhance campaign performance

Google has released a new Google Ads ad strength guide aimed at enhancing ad strength through best practices. Ad strength serves as a real-time feedback tool, helping advertisers optimize asset group setups for improved performance across all inventory.

Best Practices for Text Assets

Text assets should adhere to the following guidelines:

Type Minimum Requirement Recommended Maximum Requirement
Headlines 3 headlines 11 headlines 15 headlines, 30 characters each
Long headline 1 headline 2 headlines 5 headlines, 90 characters each
Descriptions 3 descriptions 4 descriptions 5 descriptions, 90 characters each
Business name 1 name 1 name 1 name, 25 characters

Best Practices for Image Assets

For image assets, include up to 20 images with the following specifications:

Type Minimum Requirement Recommended Maximum Requirement
Horizontal (1.91:1) 1 image 4 images 20 images, 1200 x 628 pixels (min 600 x 314 pixels)
Square (1:1) 1 image 4 images 20 images, 1200 x 1200 pixels (min 300 x 300 pixels)
Vertical (4:5) 2 images - 20 images, 960 x 1200 pixels (min 480 x 600 pixels)
Store visit goals 1 image 1 image 20 images, 314 x 314 pixels

Best Practices for Video Assets

Advertisers should upload at least one video. Recommended video specifications include:

Type Minimum Requirement Recommended Maximum Requirement
Horizontal (16:9) 1 video - 5 videos, 10-60 seconds
Square (1:1) 1 video - 5 videos, 10-60 seconds
Vertical (9:16) 1 video - 5 videos, 10-60 seconds

Best Practices for Logo Assets

For logo assets, include:

Type Minimum Requirement Recommended Maximum Requirement
Horizontal logo (4:1) 1 image - 5 images, 1200 x 300 pixels (min 512 x 128 pixels)

Best Practices for URL Expansion

To optimize URL expansion, follow these guidelines:

  • Enable Final URL expansion.
  • Add a Page Feed to prioritize URLs.
  • Use URL exclusion or URL parameter rules for pages to exclude.
Type Minimum Requirement Recommended Maximum Requirement
Final URL Not required 1 URL 2,048 characters
Display URL path 2 URLs 1 URL 2 URLs, 15 characters each

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