A new silent Opt-in for "Video Enhancements" has been spotted in Google Ads Demand Gen campaigns, allowing users to add videos more effectively. This update follows a previous enhancement introduced a month ago. The feature enables the creation of additional video formats, such as vertical versions from horizontal videos, and shorter video ads without manual editing.
Video Enhancements
- Flip Videos: Google AI can convert original videos into new aspect ratios, including square (1:1) and vertical (4:5, 9:16).
- Shorten Video Ads: The AI identifies key moments in videos to create shorter versions automatically.
In Demand Gen campaigns, users can track the performance of these enhanced videos, deciding whether to keep or delete them. The feature is now enabled by default in some accounts.
