Google Ads Editorial Policy updated in May 2024 for improved clarity and readability. No changes to enforcement scope. Violations won't lead to immediate account suspension without a 7-day prior warning.
Numerous updates to various policies listed:
- Gambling and Games Policy
- Suspended Google Ads accounts functionality
- Other restricted businesses: Event ticket sale
- Inappropriate Content Policy
- Political Content policy
- Healthcare and Medicines Policy
- Misrepresentation policy
- Financial products and services policy
- Advertiser verification program
- Cryptocurrencies and related products policy
- Google Ads UK Financial Services Verification
- Location asset requirements
- Child and teen ads policies
- Personalized ads policy
- Click tracker certification program
- Account suspension appeals process
- YouTube ad requirements
- Legal Requirements policy
- Restricted ad formats and features
- Business information requirements
- Circumventing Systems Policy
- Trademarks policy
- New ads transparency policy
- Coronavirus disease (COVID-19) policy and Sensitive events policy
- YouTube Masthead Ad Requirements
- Display & Video 360 Account Level Suspensions
- Dangerous products or services policy
- Government documents and official services policy
- Abusing the ad network policy
- Destination Requirements Policy
- Advertiser Verification
- Ads Policy Requirements
- Dangerous Products and Services and Healthcare and Medicines
- Display & Video 360 Account Level Suspensions
- Notice of changes to Government documents and official services policy
- Unavailable Video policy
- Business Information
- UK Financial Services Policy Update
- Financial Services Advertising in various countries
- YouTube Masthead (Ad Requirements)
- Abortion certification and disclosures policy
- Dangerous and Derogatory policy
- Limitations to serving of keywords under review
- Ad-serving protections for Teens
- Enforcement procedures for repeat violations
- Sensitive Events Policy
- Updates related to Russian and Ukrainian ads
- European Union user consent policy
- Standard Contractual Clauses (SCCs) update
Updates span from October 2021 to June 2024.
