Google Ads AI Max for Search campaigns is now globally available, offering advertisers a one-click solution that integrates Google's AI to optimize Search campaigns. This feature is accessible in beta via Google Ads, Google Ads Editor, Search Ads 360, and the Google Ads API.
New Features and Enhancements
To provide advertisers with more flexibility and creative control, Google has introduced new one-click experiments within the campaign flow, enabling easy testing of AI Max. Additionally, a forthcoming text guidelines feature will help create brand-safe, high-performing text assets by guiding Google AI to align with brand and business requirements. This feature will be available in both AI Max and Performance Max campaigns starting this fall.
Additional Resources
Google encourages users to explore the latest innovations shared during Think Week on Air and to utilize the best practices guide to maximize campaign performance with AI Max for Search campaigns.
