Google Adjusts Target CPA to Match Daily Budget in Underfunded Campaigns

When Google lowers the target CPA (Cost Per Acquisition) to the daily budget value, it means that the algorithm has adjusted the target CPA to match the campaign's daily budget. This usually happens when the set daily budget is lower than the initially targeted CPA, indicating that the campaign's budget constraints are such that the original CPA target is not feasible. As a result, Google automatically reduces the target CPA to ensure that the campaign can still run within the set daily budget.

If the target CPA is higher than the daily budget in a Google Ads campaign, you should consider the following actions:

• Increase the daily budget: If possible, raise the daily budget to meet or exceed the target CPA, allowing the campaign to reach its original performance goals.
• Adjust the target CPA: Lower the target CPA to a value that is achievable within the current daily budget constraints.
• Review campaign performance: Analyze the campaign's performance data to determine if the target CPA can be optimized for better results within the existing budget.