Google Analytics

GA4 Introduces Floodlight Linking for Subproperties and Roll-up Properties

June 04, 2024 at 11:33:41 AM

TL;DR New Floodlight linking for GA4 subproperties and roll-up properties allows marketing teams to link and share specific data with a chosen Floodlight configuration. Rollup property linking supports cross-brand linking and activation. Benefits include exporting analytics conversions to Campaign Manager 360 Floodlight configurations, importing campaign and cost data, and accessing Campaign Manager-specific dimensions in various reports.

GA4 Introduces Floodlight Linking for Subproperties and Roll-up Properties

You can now link Floodlight with GA4 subproperties and rollup properties, similar to standard GA4 properties. This allows marketing teams to link and share specific data with a chosen Floodlight configuration. Rollup property linking supports cross-brand linking and activation use cases.

GA4 and Campaign Manager 360 Integration via Floodlight

Benefits of Linking GA4 to Campaign Manager 360 Floodlight

Exported Conversions: Analytics conversions are exported to linked Campaign Manager 360 Floodlight configurations. These conversions are available to Display & Video 360 and Search Ads 360 advertisers for bidding and reporting.
Traffic Source Visibility: The Campaign Manager 360 advertiser associated with the Floodlight configuration appears as a traffic source in GA4 cross-channel reports, supporting click-through measurement.
Campaign and Cost Data Import: Campaign Manager 360 campaign and cost data are imported into Analytics, viewable in the Campaign Manager 360 performance report in the Advertising section.
Engagement Insights: Understand how visitors acquired through campaigns engage with your website or app using the Campaign Manager 360 report in the Reports section.
Access to Specific Dimensions: Access Campaign Manager-specific dimensions in Explore, Audience Builder, Segment Builder, and Custom Reports.

Conversion Export

Floodlight Activities: Exported Analytics conversions appear as Floodlight activities and are shared with linked Display & Video 360 and Search Ads 360 advertisers.
Attribution Models: Apply the GA4 cross-channel last click attribution model or any Floodlight attribution models to exported conversions for bid optimization and reporting. Search Ads 360 advertisers can only apply Search Ads 360 or Floodlight attribution models to GA4 conversions.

Campaign Manager 360 Data in Analytics Reports

Cross-Channel Reports: With Campaign Manager 360 data available in Analytics, you can view user, session, and conversion metrics in the context of traffic source dimensions like source, medium, campaign, and default channel group.

For more detailed information, refer to the full documentation here.

Image Credit: Brais