Meta has announced significant updates to the Threads API, introducing new features focused on content discovery, engagement, and analytics. These enhancements build upon the initial API launch in June and the improvements released in October.
Key New Features
Enhanced Content Discovery
The updated API now enables users to:
- Fetch public posts containing specific mentions
- Access top and recent content through targeted search queries
- Integrate Threads content into external platforms via oEmbed API
Improved Engagement Options
The new update introduces direct interaction capabilities through third-party publishing tools, including:
- Reply functionality to public posts
- Repost options
- Quote posting features
Advanced Analytics
Meta has expanded the available metrics by adding:
- Share count tracking (external shares)
- Integration with existing metrics including:
- Views
- Likes
- Replies
- Reposts
- Quotes
Developer Resources
Meta has maintained its commitment to developer support by providing:
- Self-serve developer documentation
- Sample application access
- Integration with the Postman API Platform
These updates reflect Meta's vision for Threads as a platform where creators and businesses can effectively connect with audiences and manage their digital presence at scale.
