Display & Video 360 has announced several updates affecting YouTube advertising controls and digital content labeling. Here are the updates:
Deprecating YouTube Other Content Types Exclusion Controls
- Estimated Date: September 2024
- Details: Controls for excluding embedded YouTube videos and live streaming videos from YouTube & partner line items will be moved to the advertiser level. This aims to simplify brand suitability management, ensuring ads appear only on appropriate content.
Deprecating Digital Content Labels for YouTube & Partners Line Items
- Estimated Date: July 2024
- Details: Exclusions based on Digital Content labels (‘G’, ‘PG’, ‘T’, ‘MA’, and ‘not-yet-rated’) will be removed from YouTube advertiser and line item settings. Content suitable for families (CSF) will remain at the advertiser level and will be moved to a new Excluded Content Themes panel.
