Display & Video 360 has introduced several updates to enhance user experience and campaign performance.
Netflix Creative Pre-registration
Display & Video 360 is collaborating with Netflix to allow users to pre-approve creatives before their launch. Users will also be able to check Netflix’s creative exchange status directly within the platform.
Tubi Exchange Inventory
Access to Tubi’s exchange inventory has been added, requiring exchange-level enablement at the partner level for advertisers to utilize this data.
YouTube & Partners Efficient Reach
New efficient reach line items for YouTube now support all ad formats by default, expanding reach. Starting mid-March 2025, new efficient reach line items will not be supported for in-stream skippable and bumper ads via Structured Data File uploads, but existing line items will remain active.
Improved Forecasting for YouTube Instant Deals
A new checkbox will be added to account for control group lift holdback in YouTube Instant Deals, reducing underdelivery risks and enhancing campaign effectiveness.
Advertiser-Level Terms for YouTube Instant Deals
The acceptance of reservation Terms & Conditions for YouTube Instant Deals will shift to the advertiser level, simplifying workflows and potentially increasing the availability of Instant Deals.
Campaign Reach Measurement Improvements
Updates to the campaign added reach measurement methodology will enhance accuracy by applying auction data more precisely, leading to better frequency cap calculations.
Inventory Source Controls for Demand Gen
Starting March 17, 2025, granular inventory source controls will be introduced for Demand Gen line items, allowing ad placement preferences at the ad group level. Reporting will also segment campaign performance by inventory source.
Support for Google Display Network Image Inventory
Demand Gen line items will soon include access to image inventory on the Google Display Network, broadening reach and performance opportunities for advertisers.
Streamlined Reporting Workflow
Users can now easily export reports to Google Sheets via Drive, enhancing the reporting process within the platform.
