Google has announced several significant updates coming to Display & Video 360 (DV360). These changes aim to enhance bidding strategies, refine targeting options, and improve creative optimization.
Bid Guidance for YouTube & Partners Line Items
DV360 will introduce bid suggestions for YouTube & partners video view and efficient reach line items. These suggestions will appear under the bid input field, offering guidance based on line item settings and estimated auction dynamics. This feature will only be available pre-flight, helping advertisers set more effective initial bids.
Changes to Optimized Targeting
Optimized targeting will no longer be available for certain bid strategies:
- Viewable impressions
- Viewable for at least 10 seconds
- Completed in-view and audible
DV360 will automatically remove optimized targeting from affected line items. Advertisers using these strategies should review and adjust their targeting approaches accordingly.
Introduction of Optimized Creatives
DV360 will make optimized creatives available to all advertisers. This feature uses automation to render the best combination of assets for each customer, tailored to campaign goals.
These updates reflect Google's ongoing efforts to improve the efficiency and effectiveness of digital advertising campaigns through DV360. Advertisers are advised to familiarize themselves with these changes and prepare to adapt their strategies as needed.
