Display & Video 360 API v4 Now in Public Beta with New Features Released

February 14, 2025 at 4:50:08 AM

TL;DR Display & Video 360 API v4 is now in public beta, with updates to v3. New features in v4 include the ability to delete LocationList resources, a required optimizationObjective field in InsertionOrder resources, and the renaming of FirstAndThirdPartyAudience to FirstPartyAndPartnerAudience. Updates for both v3 and v4 include support for asset-based creatives, Integral Ad Science quality sync segments, and new GeoRegionType values. Migration from v3 to v4 is advised.

Display & Video 360 API v4 Now in Public Beta with New Features Released

Display & Video 360 API v4 is now available in public beta, alongside an update to v3 that introduces new features. Key changes in v4 include:

  • A new method, advertisers.locationsLists.delete, allowing deletion of LocationList resources.
  • The optimizationObjective field in InsertionOrder resources is now mandatory for new insertion orders.
  • Campaign and InsertionOrder resource targeting can no longer be retrieved or managed.
  • The FirstAndThirdPartyAudience resource has been renamed to FirstPartyAndPartnerAudience.

Updates applicable to both v3 and v4 include:

  • Support for asset-based creatives with a new CreativeType value and multiple AssetRole values.
  • Integration of Integral Ad Science quality sync custom segments in third-party verifier targeting.
  • Introduction of new GeoRegionType values for geographic region targeting.

For more details, refer to the release notes and follow the migration guide for transitioning from v3 to v4. Be aware that v4 may undergo breaking changes during its beta phase, which will be documented in the release notes. Ensure your client library is updated to the latest version before utilizing new v3 features.

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