Apple can mark a business listing as "permanently closed" within Apple Maps / Apple Business Connect if the listing does not include business hours and address, or if these details do not match the information on the business's website or other local listings (such as Yelp, Google Maps, etc).
This was revealed in an email shared by local SEO, Elizabeth Rule, after an Apple Maps listing was marked as closed. The email stated that the location was closed due to the absence of address and business hours information on the official website.
Apple advises businesses to add their location's full address and business hours to their official website, professional social media pages, and third-party content providers like Yelp.
This consistency helps enhance the user experience and ensures accurate business representation.
It's unclear whether this is a universal policy enforced by Apple or if it was a specific action taken in response to complaints about this particular business. However, if the address and business hours do not match the website's information, it could lead to Apple delisting the business within Apple Maps.
