Amazon is testing a new feature that highlights items frequently returned by customers. This feature aims to provide more transparency for shoppers, helping them make better-informed purchasing decisions. However, it could negatively impact sales for products with high return rates, potentially creating a poor impression for new customers.
Products with a high return rate might deter potential buyers, affecting overall sales. While the intention is to enhance the shopping experience by flagging problematic items, sellers are concerned about the possible negative consequences on their business.
The feature is still in the testing phase, and Amazon has not yet confirmed if or when it will be rolled out to all users.
