Snehil Shreya | Swipe Insight

Amazon Ads Enhances Auto Campaigns with New Filtering Option

10 months ago

Amazon's new advertising feature enhances auto campaigns by simplifying management. The update includes a filter for positive performance, allowing advertisers to easily identify successful keywords and products. With one-click access to search terms that resulted in orders, this feature saves time and aids in making data-driven decisions. This aligns with Amazon's goal to provide more intuitive tools for campaign optimization.

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Amazon Tests Feature Highlighting Frequently Returned Items to Warn Potential Buyers

11 months ago

Amazon Sellers

Amazon is testing a new feature that highlights items frequently returned by customers. This feature aims to provide more transparency for shoppers, helping them make better-informed purchasing decisions. However, it could negatively impact sales for products with high return rates, potentially creating a poor impression for new customers.

Lost Metrics Reveals Competitor Ad Clicks on Your Brand Terms, Boosts Bidding Strategy

12 months ago

Amazon Ads

New Lost Metrics data allows you to analyze how often customers click on competitors' ads instead of yours for your brand terms. This helps identify missed opportunities, refine bidding strategies, and enhance brand visibility. You can see how many times competitors' ads were clicked and how many orders were placed after seeing those ads. Use this data to improve bidding, boost share of voice, and stay ahead of the competition.