Amazon Brand Tailored Promotions (BTP) has received a significant upgrade, allowing users to exclude specific ASINs. This enhancement makes the tool even more effective when paired with strategic ads.
Strategy for Extending Prime Day
Target High Intent Customers Post-Prime Day:
- Set Up BTP for Same Products: After Prime Day, configure BTP for the same products promoted during the event. These items are likely to be in customers' carts.
- Use Brand Cart Abandoners Audience: Focus on the audience that abandoned their carts within the last 90 days.
- Offer Competitive Discounts: Provide discounts at the same rate or slightly lower than those offered on Prime Day, with a minimum of 10%. This creates a sense of urgency (FOMO) and can drive conversions.
