Brett Bohannon

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Amazon Tailored Promotions Upgrade: Exclude ASINs, Extend Prime Day with Strategic Ads

1 years ago

Amazon Brand Tailored Promotions now allows ASIN exclusions, enhancing its utility. The tool, combined with strategic ads, is powerful. Targeting Brand Cart Abandoners is effective as they get notified of promotions or price changes. To extend Prime Day's impact, set up a BTP for the same products post-Prime Day, use the 90-day Brand Cart Abandoners audience, and offer at least a 10% discount to drive conversions.

Meta Ads Audit Checklist

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Run a Meta Ads audit with 100+ data points using a structured, automated checklist. Review campaigns, ad sets, ads, creatives, targeting, budgets, and delivery settings to spot hidden issues and missed optimizations. Built for agencies and teams managing multiple accounts who want consistent audits, faster reviews, and clear, actionable insights—without manual digging.