Amazon's AI Answers Product Queries in Real Time on Detail Pages

May 18, 2024 at 8:21:11 PM

Amazon's AI Answers Product Queries in Real Time on Detail Pages

Amazon has introduced a new feature where its AI will answer any product-related queries in real-time on the product detail page.

The AI uses an LLM model to analyze listing content, customer reviews, previous Q&As, and web info about the product and brand to provide answers in the Q&A section. This move is a step towards fully integrating AI into the consumer experience, transforming how we search on Amazon.

However, this feature's effectiveness depends on the listing content's accuracy and consistency.

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