Vanessa Hung

United States

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About

Vanessa is a data-driven problem solver passionate about eCommerce and Amazon. She began as an eCommerce Account Manager, eventually starting her own seller account and management agency, Online Seller Solutions. She excels in catalog, inventory, and account health management, creating SOPs to streamline operations. Vanessa believes that no problem on Amazon is unsolvable with the right approach. She is currently launching a podcast in Spanish and expanding her agency's mission.

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Amazon Introduces Fees for Prime Exclusive Discounts

4 months ago

Amazon Sellers

Amazon introduces a $50 fee for Prime Exclusive Discounts during major US shopping events like Prime Big Deal Days, Black Friday, Cyber Monday, and Prime Day starting 2025. The fee applies per promotion if at least one unit is sold and will be invoiced after a 10-day reconciliation period. Non-event day discounts remain fee-free. This change aims to encourage strategic discount planning and highlight impactful offers during peak events.

Automate Your Marketing Audits - Say Goodbye to Manual Checklists

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Marketing Auditor is a comprehensive, automated tool designed to revolutionize the process of auditing digital marketing campaigns. It supports platforms like Google Ads and Google Analytics, performing 200+ automated checks to uncover growth opportunities and deliver actionable insights. Users can generate professional, white-labeled reports customized to their branding and preferred formats like Google Slides and PowerPoint.

Amazon UK Multi-Channel Fulfillment Rates Increase by 5.6%

7 months ago

Amazon Sellers

Amazon's UK Multi-Channel Fulfillment rates have increased by an average of 5.6%. The change varies with shipping speed, item size, and quantity. Standard shipping envelopes under 460g remain unaffected. Amazon has introduced six new small-parcel-size bands and an extra-large envelope-size band for fairer fees. These changes may require businesses to review their fulfillment strategies.

Amazon's AI Answers Product Queries in Real Time on Detail Pages

7 months ago

Amazon Sellers

Amazon's AI now answers product queries in real time on the product detail page. The feature uses an LLM model to analyze listing content, customer reviews, previous Q&As, and web info about the product and brand. This update is a step towards fully integrating AI into the consumer experience, transforming how we use and interact with Amazon. However, accurate responses depend on the consistency of the listings' content.

Amazon Extends Low-Inventory Fee Credit Period and Exempts Slow-Selling Products

7 months ago

Amazon Sellers

Amazon has extended the credit period for the low-inventory fee to now run between April 1st and May 14th, 2024. From May 15th, products selling less than 20 units in the past week will be exempt from the fee. Sellers will be credited back for any low inventory fees caused by Amazon's processing or inbound times, with credits issued by the 15th of the following month. Exclusive deal fees will be temporarily exempt for Prime Day 2024.

Amazon Expands to Brazil: Opportunities and Challenges for Sellers

7 months ago

Amazon Sellers

Amazon's integrated account is now available in Brazil, providing a new opportunity for sellers to expand their business. However, sellers should be cautious about automatic enrollment in the global selling program, as it could lead to returns if their products are unsuitable for certain markets. To receive these returns, sellers must maintain a physical location in the foreign country. To avoid global selling, they can modify their Fulfillment by Amazon settings.

Amazon's New Quantity Discounts Program: Savings for Buyers, Full Price for Sellers

8 months ago

Amazon Sellers

A new four-week pilot program, the Quantity Discounts program, has been launched in the US. It offers savings to customers who buy multiple units of an FBA product in one order, with Amazon subsidizing these discounts. Qualified sellers are automatically enrolled, and Amazon chooses which products receive the discount. Sellers can opt out at the account level through Selling Partner Support.

Amazon Tightens Compliance for Dietary Supplements, Requires Third-Party Testing Now

8 months ago

Amazon Sellers

Amazon US has introduced new safety standards for dietary supplements. Sellers must now verify their products through a third-party Testing, Inspection, and Certification organization to ensure they meet Amazon's safety and labeling standards. Non-compliant listings risk removal, and non-compliance could lead to product removal and a lengthy appeal process. These measures increase the cost and entry barrier for launching products in this category.

Amazon Unveils SKU Economics Report for Comprehensive Cost Breakdown

8 months ago

Amazon Sellers

Amazon's new SKU Economics Report gives a comprehensive breakdown of a product's performance. It provides sellers with data on sales, inventory fees, processing fees, advertising costs, per-unit costs, and net proceeds. The report includes historical data, granular insights, a detailed fee breakdown, advertising performance tracking, and cost control. This information aids sellers in making data-driven decisions for efficient inventory management.

Vanessa Hung

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