Amazon has announced a new fee structure for Prime Exclusive Discounts during major US shopping events, changing the landscape for sellers participating in high-traffic sales periods.
Key Changes
- New Fee: A $50 flat rate per promotion during event days with special event badging.
- Affected Events: Prime Big Deal Days, Black Friday, Cyber Monday, and Prime Day (starting 2025).
- Fee Application: Charged only if at least one unit is sold during the event.
- Implementation: Fees will be invoiced after a 10-day reconciliation period post-promotion.
Impact on Sellers
- The fee applies regardless of the number of products in a promotion.
- Non-event day Prime Exclusive Discounts remain fee-free.
- This change encourages more strategic planning of discounts during peak events.
Potential Benefits
Amazon states that these promotions during high-velocity sales events can provide:
- Enhanced merchandising capabilities
- Special badging
- Savings summaries in search results and product pages
Seller Considerations
This update shifts the approach from an open-access model to a more performance-driven structure, potentially affecting how sellers strategize their discount offerings during major shopping events.
The introduction of this fee structure aims to refine the deals section, potentially highlighting more impactful offers during these high-traffic periods.
