Amazon Rolls Out AMC High-Value Audiences Solution in Beta

The AMC High-Value Audiences solution is a new tool offered by Amazon in beta that allows advertisers to define, assess, and create targeted audiences based on total spend (sales) without the need for SQL knowledge or deep analytics. It provides a user-friendly way to extract valuable insights and craft audiences for marketing purposes.

At its open beta launch, the AMC High-Value Audiences solution provides capabilities for advertisers to focus on defining, assessing, and creating 'high-value audiences' based on total spend. It also includes exciting use cases such as remarketing to low spenders, targeting new-to-brand high spenders, excluding top spenders, and reaching potential high-value customers.

The AMC High-Value Audiences solution offers various filters to help advertisers target their audiences more precisely. These filters include:

• Date Filters: Options like last month, 3, 6 months, Black Friday, Prime Day, etc., for precise timing.
• New-to-Brand Only: Targeting customers new to the brand.
• Product-Specific Targeting: Focusing on specific products when targeting audiences.

Amazon plans to expand the capabilities of the AMC High-Value Audiences solution by allowing advertisers to explore a wider range of use cases and interpretations beyond the initial focus on total spend. This expansion is aimed at providing more comprehensive tools for advertisers to target their audiences effectively.