Amazon has introduced a new feature called brand store quality. This feature provides recommendations to help improve the performance of brand stores on the platform.
Brand Store analytic metrics provide insights into store performance and customer behavior, aiding brands in optimizing engagement and sales strategies. Key metrics include views, orders, units, sales, visits, visitors, store quality score, recommendations, and dwell time. Metrics can be aggregated by dimensions like date, page, source, tag, and store. ASIN metrics track specific product performance, including views, orders, units, and conversion rates.
A complete documentation is available in the developer guide.
