Amazon has introduced new features to its Customer Review Insights (CRI) tool, providing more comprehensive data analysis capabilities and enabling better utilization of customer sentiment insights.
The new features include:
Assess Trends: This feature allows the analysis of historical and ongoing trends to anticipate emerging customer preferences. It aids in proactively adapting product offerings for optimal performance and customer satisfaction.
Access Parent ASIN Insights: This provides a comprehensive understanding of sentiment across all variations within an ASIN in a single view, eliminating the need for separate analysis. It enhances efficiency and facilitates informed product decisions.
ASIN Benchmarking: This feature directly compares your ASIN's review topics with its category average over the past six months.
These enhanced customer insights support data-driven decisions to optimize products, maintain peak performance, and achieve higher customer satisfaction.
