The Customer Review Insights (CRI) tool on Amazon is a feature that provides sellers with comprehensive data analysis capabilities to leverage customer sentiment insights. It helps sellers understand customer feedback and trends to make informed product decisions and optimize their product offerings for better performance and customer satisfaction.

To use the new features of Amazon's Customer Review Insights tool, you can:

• Assess Trends: Analyze historical and ongoing trends to anticipate customer preferences and adapt your product offerings accordingly.

• Access Parent ASIN Insights: View sentiment across all variations within an ASIN in a single view, which simplifies analysis and aids in making informed product decisions.

• ASIN Benchmarking: Compare your ASIN's review topics with the category average over the past 6 months to see how your product stacks up against competitors.

The benefits of using Amazon's upgraded Customer Review Insights tool include:

• Gaining a more comprehensive understanding of customer sentiment across product variations.

• Enhancing efficiency by eliminating the need for separate analyses for each product variation.

• Informed product decisions through direct comparison of ASIN review topics with category averages.

• The ability to make data-driven decisions to optimize products, maintain peak performance, and achieve higher customer satisfaction.