96 Content Marketing Statistics You Need to Know for 2024

67% of small business owners and marketers use AI for content marketing or SEO, according to Semrush.

Marketers who use AI see an average of 70% increase in ROI, as reported by Kibo Commerce.

66% of businesses use traffic as one of the key content marketing performance metrics, as stated by Semrush.

The top ways to distribute content in 2024 include:

• Social media (90% of content marketers rely on it)
• Having an active blog (79% of content marketers)
• Using email newsletters (73% of marketers)
• Webinars and in-person events (56% of marketers find them excellent for promotion)
• Paid channels to accelerate content distribution (63% of businesses)

US-based content marketers make an average of $112,000 a year, according to the Content Marketing Institute.