Summary

The marketing automation industry is growing, with expected revenue of $6.62 billion by 2024, a 38.2% increase. 61% of marketers plan to increase their automation budget. Hubspot leads the market with a 38.27% share. Automation is prevalent in email marketing (63%), social media (50%), and paid ads (40%). Top goals include optimizing strategy and improving data quality. 35% of marketers have mostly or fully automated customer journeys.