Connect with customers to drive profits

March 15, 2024 at 3:03:04 PM

Connect with customers to drive profits

Summary

The article highlights the changing consumer behavior and complex purchasing paths. It emphasizes the need for marketers to engage with customers throughout their shopping journey to build trust and increase profits. It underscores Google's role in influencing consumers' decisions and introduces Google AI solutions like Performance Max and Demand Gen to help retailers adapt to evolving shopper habits.

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