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The article highlights the use of offline events for gauging lead quality in a CRM funnel. The author tags leads who click a link in an email twice, marking engagement. In three weeks, 399 leads were gathered at $2.25 each, with 100 clicking two links. Using 28-day click attribution, engaged leads' average cost was $8.96. This method is suggested for measuring lead quality.
10 months ago
The marketing automation industry is growing, with expected revenue of $6.62 billion by 2024, a 38.2% increase. 61% of marketers plan to increase their automation budget. Hubspot leads the market with a 38.27% share. Automation is prevalent in email marketing (63%), social media (50%), and paid ads (40%). Top goals include optimizing strategy and improving data quality. 35% of marketers have mostly or fully automated customer journeys.
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