"May 2024 Google Report: Core Update, SEO, SGE, Local & Site Reputation"

The Google March 2024 core update lasted for 45 days, ending on April 19th, which was a week before Google announced its completion.

The site reputation abuse penalty is an upcoming enforcement by Google aimed at combating spam related to site reputation. It is expected to be implemented in the next few days from the time of the report. Notable sites like Forbes are already making changes in anticipation of this penalty.

Google is incorporating AI in various ways within its search features. For instance, it has renamed the SGE AI Overviews to AI Answers and is using AI to write some of the content for knowledge panels. There are also discussions and rumors about Google potentially charging for AI search features like SGE AI Overviews.

According to the report, Google's ad revenue saw an increase of 13%, which impressed Wall Street. The report also mentions a figure known as the man who killed Google Search, referring to Prabhakar Raghavan, in relation to Google's financial performance.

Google Maps has released new features for directions, travel, and electric vehicle (EV) support. Meanwhile, Google Business Profiles has added the ability to select a preferred menu source. Google has also been testing various user interface changes in local listings and search results.