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GA4 Conversion Data: 72 Hours for Update, 9 Days for Attribution

May 07, 2024 at 10:13:58 AM

GA4 Conversion Data: 72 Hours for Update, 9 Days for Attribution

Summary

GA4 conversion data can take up to 72 hours to fully populate in your account. Additionally, attributed conversions can be updated for as long as 9 days after the conversion is initially recorded.

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Lars Maat
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