Lars is a seasoned online marketing expert with a passion for helping companies boost their revenue through digital channels. At Maatwerk Online, he specializes in SEA, social advertising, SEO, web development, and analytics. Certified in Google Ads, Google Analytics, Microsoft Ads, and Facebook Blueprint, Lars has been recognized for his expertise since 2012. He is open to high-level marketing brainstorms and speaking opportunities.
6 months ago
Google Marketing Live 2024 took place today, with mixed reactions from the audience. The most enthusiasm was shown when Google announced increased reporting and control in PMAX, reflecting the industry's trends over the last two years. There were also positive responses to upgrades in Shopping Ads. The author plans to rewatch the event and read blogs for further insights.
6 months ago
GA4 conversion data can take up to 72 hours to fully populate in your account. Additionally, attributed conversions can be updated for as long as 9 days after the conversion is initially recorded.
Automated Google Analytics audit tool that delivers a comprehensive Google Analytics audit report with an actionable plan in minutes.
6 months ago
Starting from 7th May, you can get a personalized review of your Google Merchant Center setup for LIA, called the LIA Accelerator Audit. This audit will identify gaps and suggest improvements for your ad performance based on best practices. The report will give you an overview of your LIA setup, highlight potential improvement areas, and suggest beneficial features. By implementing these improvements, you can significantly boost your Local Inventory Ads campaigns and enhance your omnichannel pro...
7 months ago
New updates to Google's shopping feed now allow for the use of AI-generated titles and descriptions with the structured_title and structured_description attributes. Additional features include the auto_pricing_min_price attribute for setting the lowest advertised price for discounted items, aiding in sale price suggestions, automated discounts, and dynamic promotions. The free_shipping_threshold attribute has also been introduced to specify the minimum order value for free shipping.
