Lars Maat

Lars Maat

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About

Lars is a seasoned online marketing expert with a passion for helping companies boost their revenue through digital channels. At Maatwerk Online, he specializes in SEA, social advertising, SEO, web development, and analytics. Certified in Google Ads, Google Analytics, Microsoft Ads, and Facebook Blueprint, Lars has been recognized for his expertise since 2012. He is open to high-level marketing brainstorms and speaking opportunities.

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Google Marketing Live 2024: Audience Enthusiastic About More PMAX Reporting & Control

Google Marketing Live 2024: Audience Enthusiastic About More PMAX Reporting & Control

1 years ago

Google Marketing Live 2024 took place today, with mixed reactions from the audience. The most enthusiasm was shown when Google announced increased reporting and control in PMAX, reflecting the industry's trends over the last two years. There were also positive responses to upgrades in Shopping Ads. The author plans to rewatch the event and read blogs for further insights.

GA4 Conversion Data: 72 Hours for Update, 9 Days for Attribution

GA4 Conversion Data: 72 Hours for Update, 9 Days for Attribution

1 years ago

GA4 conversion data can take up to 72 hours to fully populate in your account. Additionally, attributed conversions can be updated for as long as 9 days after the conversion is initially recorded.

LIA Accelerator Audit: Improve Google Ads Performance, Available Next Week

LIA Accelerator Audit: Improve Google Ads Performance, Available Next Week

1 years ago

Starting from 7th May, you can get a personalized review of your Google Merchant Center setup for LIA, called the LIA Accelerator Audit. This audit will identify gaps and suggest improvements for your ad performance based on best practices. The report will give you an overview of your LIA setup, highlight potential improvement areas, and suggest beneficial features. By implementing these improvements, you can significantly boost your Local Inventory Ads campaigns and enhance your omnichannel pro...

Google Updates Shopping Feed Features: Structured Titles, Descriptions, and More

Google Updates Shopping Feed Features: Structured Titles, Descriptions, and More

1 years ago

New updates to Google's shopping feed now allow for the use of AI-generated titles and descriptions with the structured_title and structured_description attributes. Additional features include the auto_pricing_min_price attribute for setting the lowest advertised price for discounted items, aiding in sale price suggestions, automated discounts, and dynamic promotions. The free_shipping_threshold attribute has also been introduced to specify the minimum order value for free shipping.

Automate Meta Ads Creative Generation and Uploading

Automate Meta Ads Creative Generation and Uploading

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Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.

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