Unusual Increase in Product Snippets Search Impressions on Google Search Console

May 22, 2024 at 12:01:39 PM

Unusual Increase in Product Snippets Search Impressions on Google Search Console

Google Search Console appears to have a potential data bug related to product snippets. Users have reported a significant increase in impressions and clicks when filtering by search appearance for product snippets in the Search Performance report. This pattern was observed across multiple Search Console properties. The issue was initially identified by Connor Bonam, who suggested that the bug might be due to Google displaying AI Overview data instead of product snippets data. However, the exact nature of the bug is still uncertain. It is expected that Google will either confirm this as a bug or explain it as a change in data in the near future.

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