The text provides an overview of The State of Technical SEO Report 2024 from Aira & Women in Tech SEO. The report, now in its third year, is a comprehensive analysis of the current state of technical SEO. It includes contributions from nearly 400 people from the SEO community, representing a mix of experience levels, roles, and locations. The contributors are equally distributed between agencies and in-house SEOs, with a significant representation from SEO freelancers.
The report covers several key topics, including the impact of Artificial Intelligence (AI) and Machine Learning, and the use of ChatGPT. It also explores the concerns of SEOs regarding the impact of these new technologies on their job security. The report reveals differences in opinion between in-house SEOs and agencies on the most challenging aspects of their work.
The report also discusses the impact of the economic climate on SEO budgets. While budget cuts are being felt, particularly by agencies and freelancers, the impact is less profound for in-house teams. However, the outlook is still relatively positive, with most in-house teams and agencies expecting budgets to remain the same or not be cut further in the coming year.
The text also mentions the services offered by Aira, which include SEO, Paid Media, Inbound Marketing, Content Marketing, and Account-based Marketing. Aira's contact information and social media handles are also provided.
