Summary
The Distance Report is a key tool for local Google Ads optimization. It divides data into 16 sections from 'Within 700m' to 'Beyond 65km', accumulating data from each. Analysis involves subtracting previous figures to understand optimal distances and refine location targeting. For instance, a client's ads were best within a 40km radius. The 'Beyond 65km' bin, not accumulating from others, often shows poor results.