Brent is a dedicated sales professional with extensive face-to-face sales experience. He currently manages a small team of sales agents, aiming to elevate them to ownership levels. Passionate about personal growth and adventure, he enjoys exploring new places and making the most of his youth. Brent's ambition drives him to innovate and excel in the direct sales industry.
11 months ago
Google has updated its SERP interface. Now, clicking on a YouTube video thumbnail will load the video in a separate window instead of YouTube's interface. This change enhances the speed of returning to the search term and reduces load times. It's anticipated to be a popular feature, particularly for quick answers or DIY searches.
11 months ago
Google Ads in Performance Max now has a new Demographics Reporting feature which includes Demographics and Detailed Demographics in Audience Insights. This feature allows advertisers to view Age Ranges and Gender data, while Detailed Demographics may include information on life events and job details. Advertisers can sort the data by clicks and impressions for better analysis. This update aims to help advertisers create more tailored ads in Pmax campaigns.
Marketing Auditor simplifies your audit process, letting you generate comprehensive, white-label reports in just a few clicks. Save over 10 hours per report while analyzing 200+ data points and delivering 50+ pages of actionable insights. Customize reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides to showcase your expertise.
1 years ago
New Responsive Search Ad Report allows you to view your Ad Extension performance with each RSA. It provides insights into which extensions are displayed on your ads and their frequency, common combinations of your ads and assets, and usage of Campaign or Account level assets at the ad level. This report can be a powerful tool for understanding which extensions perform best and complement your ads most effectively.
1 years ago
Google Ads introduced a new audience segment called 'Conversion Funnel' over a week ago. Initially, it only had one populated result labeled 'Unknown'. Since then, more results have appeared but their values cannot be found in the Audience Manager or other account settings. The author encourages users to share any information they have on this new feature.
1 years ago
The user's Performance Max campaigns don't show branded queries due to their build structure. They segment their Performance Max Asset Groups by Product or Service, not by audience types. They use heavy product/service copy and use every audience signal variation to provide detailed data. They don't push their Performance Max budget higher than necessary, often not exceeding 50% of their account budget. They encourage testing these rules.
1 years ago
The Distance Report is a key tool for local Google Ads optimization. It divides data into 16 sections from 'Within 700m' to 'Beyond 65km', accumulating data from each. Analysis involves subtracting previous figures to understand optimal distances and refine location targeting. For instance, a client's ads were best within a 40km radius. The 'Beyond 65km' bin, not accumulating from others, often shows poor results.
