Performance Max Campaigns Not Showing Branded Queries: A Build Structure Issue

Summary

The user's Performance Max campaigns don't show branded queries due to their build structure. They segment their Performance Max Asset Groups by Product or Service, not by audience types. They use heavy product/service copy and use every audience signal variation to provide detailed data. They don't push their Performance Max budget higher than necessary, often not exceeding 50% of their account budget. They encourage testing these rules.