Google Ads Now Includes Demographics Reporting in Pmax

Demographics Reporting in Pmax includes data on Age Ranges & Gender. This allows advertisers to gain insights into the demographic distribution of their audience.

While not 100% clear, Detailed Demographics in Google Ads Audience Insights will likely include data on life events, job details, and other specific demographic information.

Detailed Demographics in Audience Insights empower advertisers to understand their untapped demographics. This enables them to craft ads that resonate directly with specific age and gender groups, thus improving ad targeting.

In Demographics Reporting, the metrics can be sorted by clicks and impressions. This sorting feature helps advertisers analyze the performance of their ads based on demographic engagement.