Six months ago, Danny Sullivan, Google's Search Liaison, made comments about upcoming changes to Google Search. He mentioned that there were many changes in terms of ranking and assured that those doing good work wouldn't be affected. He also hinted at future improvements to address concerns raised by users.
The phrase "buckle up" used by Sullivan has been widely quoted in the industry over the past six months. The comments are particularly interesting in light of the recent March 2024 core update. There's speculation about whether this is the long-awaited update.
While it's unclear if most SEOs view this as the anticipated update, Google confirmed that the last core update led to a 45% reduction in low-quality and unhelpful content in Google Search results. Furthermore, it's suggested that there are more updates to come.
