Mark Irvine was an influential figure known for his kindness, wit, and mentorship. He was an award-winning marketer, ally, and teacher. He was a significant figure in the ad tech industry, responsible for training new hires. His achievements include:
- Mentorship: He helped others improve their public speaking skills and interpersonal interactions.
- Friendship: His friendship was a safe space for laughter and discussions.
- Marketing: He won numerous awards for his work since 2015.
- Allyship: He empowered those around him and stepped aside to let marginalized speakers/professionals shine.
- Teaching: He taught many people PPC and was an international instructor and blogger.
Mark was a data magician, making any industry interesting. He won the Microsoft Advertising Influencer of the Year in 2019 and has been on the PPC Hero Top 25 Influencer list since 2015.
Mark spent his final years building a successful PPC offering for Search Lab, where he went from the Paid Lead to VP of Paid Search. He helped Search Lab win several awards for PPC excellence.
Many professionals in the industry owe their knowledge and leadership skills to Mark. Several current Google, Microsoft, and Facebook employees started as his students. Investors consulted Mark before making investment decisions on ad tech or the viability of a market.
Mark was an ally, showing up for women and offering growth opportunities. He encouraged others to own their power, and his personality was to do so much for everyone and let others take advantage of his giving nature. He was a constant source of positivity and inspiration.
