Reddit Now Offers Dynamic Product Ads in Public Beta

Dynamic Product Ads are the latest addition to the Reddit shopping suite, now in public beta. They allow advertisers to reach potential customers who are actively researching, discussing, and deciding what to buy on Reddit.

To improve Return on Ad Spend (ROAS) with Dynamic Product Ads on Reddit, advertisers can leverage the solution's ability to combine shopping signals with machine learning and product catalogs. This helps serve the most relevant products to users with high intent, which has shown to drive 1.9x greater ROAS compared to conversion objective campaigns.

Reddit's Dynamic Product Ads offer two new targeting options:

• Retargeting: Ads are served to people based on products they've previously engaged with on the advertiser's site.
• Prospecting: Ads are served for the most relevant products based on what people engage with on Reddit or advertiser sites.

Creating a Dynamic Product Ad campaign on Reddit is designed to be instant, as the ads auto-populate in real-time with the latest images, pricing, and product images from an advertiser's catalog. This can be done through the Reddit Ads Manager.

Dynamic Product Ads are available now in public beta to all Reddit advertisers globally. They support multiple languages including English, German, Spanish, French, Italian, and Portuguese via the Reddit Ads Manager.