At the recent IAB Newfronts, major ad-funded platforms announced a variety of new content, ad formats, and measurement tools, with a significant focus on AI upgrades.
- Meta discussed using AI to predict organic creator content for paid partners and to suggest creators for brands.
- TikTok is adding generative AI to its Pulse Lineups ad product.
- Snap is using AI to create augmented reality lenses for users and advertisers.
- Samsung and other giants focused on their use of AI for content, ads, and audiences.
Streaming providers also announced new AI tools:
- Canela Media is using AI for contextual ad targeting.
- Samba TV is beta testing its new Samba AI platform that uses visual AI for contextual targeting and measurement.
Google introduced an AI feature that allows marketers to generate potential audience segments based on campaign goals.
Despite the focus on AI, companies did not spend much time discussing their strategies for safely developing and deploying AI models and applications. Privacy issues were also mostly overlooked.
In other AI news:
- U.S. Senators introduced a new Secure AI Act to prevent safety breaches for AI systems.
- Major publishers announced new AI deals with tech companies.
- A group of eight newspapers filed a lawsuit against OpenAI and Microsoft alleging copyright violations.
- A data privacy group filed a complaint in Europe against OpenAI for GDPR violations.
- OpenAI is reportedly preparing to announce its own AI search engine.
- Globant, an AI company, announced a new sponsorship with F1 to use AI to improve digital information for fans and teams.
- Amazon announced the general availability of Amazon Q, its enterprise business assistant.
- Companies including Amazon, eBay, and Apple mentioned their use of AI in their quarterly earnings reports.
