The onboarding process for the Instagram API has been simplified, addressing long-standing feedback from developers and businesses about its complexity. Previously, businesses had to connect a Facebook page to their Instagram account, but this requirement has been removed.
What's New?
The updated Instagram API onboarding flow, launched on July 23, 2024, includes several key changes:
- Simplified Onboarding Steps: The number of steps in the Instagram business onboarding flow has been reduced. Businesses no longer need to use Facebook login or connect their Instagram account to a Facebook Page when using a messaging partner.
- Optimized Developer Onboarding: Clearer guidance is provided on what developers need when creating, testing, and reviewing their apps.
- Reduced App Review Friction: Developers now only need to apply for Instagram-related permissions, instead of both Facebook and Instagram permissions.
While support for the Instagram API with Facebook Login will continue, the new Instagram API with Instagram Login is recommended to take advantage of these updates. Developers can refer to the developer documentation for more details.
Beta Partner Feedback
Beta partners have provided positive feedback on the new Instagram API:
- Wichitra Uchean, Head of Strategic Partnership, Vrich: The new feature "New Instagram without Facebook page" has made it easier for customers to connect systems, increasing user engagement and sales. The revamped interface ensures convenience and may turn Instagram into a preferred sales channel.
- Phong Mai Hong, CEO, Pancake: The streamlined onboarding process for the Instagram Messaging API, with the removal of Facebook login requirements, simplifies integration and reduces friction for businesses. This helps improve customer engagement and drive growth.
