Moz announced several new AI-driven features and product updates at its MozCon 2024 conference, aimed at modernizing tools for SEO professionals. Ethan Hays, Moz’s General Manager, highlighted the turbulent changes in the search landscape over the past year and emphasized Moz's commitment to helping customers navigate these challenges.
Modern Tools For The Future Of SEO
Moz introduced a revamped version of STAT, its enterprise SERP tracking solution, along with usability improvements to the Moz Pro interface. The company also launched Moz AI, a suite of tools designed to streamline workflows and enhance enterprise-grade data. Additionally, new affordable API plans were unveiled, including Beta endpoints for keyword, intent, brand, and link metrics.
Moz AI
Moz AI integrates three features into Moz Pro:
- Search Intent in Keyword Suggestions
- Domain Search Theme
- Domain Keyword Topics in Domain Overview
These AI-driven capabilities help Moz Pro customers optimize their SEO strategies and make data-informed decisions more efficiently.
Accessible & Affordable Data
New Moz API plans were announced, starting at $5 per month, providing access to an expanded set of Beta endpoints such as:
- Keyword Metrics
- Keyword Suggestions
- Search Intent
- Ranking Keywords
- Brand Authority
These plans offer a cost-effective solution for businesses to build custom tools, dashboards, SaaS products, and apps using Moz’s robust data.
MozCon 2024
MozCon 2024 features live demonstrations of these product enhancements, allowing attendees to experience the new features firsthand and interact with Moz experts. Further updates from the conference will be provided.
As Moz celebrates its 20th anniversary, it remains dedicated to empowering SEO professionals with advanced tools, educational resources, and community support to navigate the evolving search environment.
