MOZ | Swipe Insight

MozCon 2024: AI SEO Tools & Affordable API Plans Unveiled

1 years ago

At MozCon 2024, Moz unveiled new AI-driven features and updates to modernize SEO tools. Highlights include a revamped STAT, improvements to Moz Pro, and Moz AI with features like Search Intent in Keyword Suggestions. New affordable API plans starting at $5 per month were also announced, providing access to enterprise-quality data. Moz remains committed to empowering SEO professionals through software, education, and community support.

How to Leave an Effective Negative Review for a Local Business

1 years ago

Local SEO

The article by Miriam Ellis guides on leaving effective negative reviews for local businesses. It stresses considering your goals before writing, outlining three motives: revenge, PSA, and dialogue with the owner. It advises against vengeful reviews, promoting constructive feedback for resolution. The piece highlights the impact of star ratings and fair play, urging detailed and considerate reviews. Ultimately, it advocates for civility to help local businesses improve.

Revolutionizing SEO and Content with Social Media Approach

1 years ago

Content Marketing SEO +1 more

The article highlights the importance of human engagement in SEO and content strategies. It suggests redefining KPIs and using AI for content critique. It emphasizes the value of unique content and the role of subject matter experts. The future of content marketing, according to the author, is a blend of SEO, expert insights, and interviews.

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Four Major Trends from Google's March Core & Spam Updates

1 years ago

SEO

Google's March Updates targeted low-quality content and spam, introducing a 'site reputation abuse' violation. Reddit's SEO visibility increased significantly due to Google's 'Hidden Gems' update and a partnership with Google. Many ad-monetized informational sites saw visibility decline. Google reported a 45% reduction in unhelpful content, largely by penalizing AI-generated content. Sites impacted by the September Helpful Content Update saw no traffic recovery.

Six-Step Guide to Optimizing E-commerce Sitemaps with 1M+ Pages

1 years ago

SEO Technical SEO +1 more

Stevy Liakopoulou offers a six-step guide to optimize e-commerce sitemaps with over a million pages. Steps include logically grouping URLs, handling categories with minimal products, optimizing product pages with zero or duplicated content, managing out-of-stock products, setting the most popular product variation as the canonical tag, and removing or fixing pages with errors.

Leveraging Cognitive Biases for SEO Improvement

1 years ago

SEO

The article explores the influence of cognitive biases on SEO. It emphasizes the role of confirmation bias and search engine bias in shaping search behavior. The article suggests SEOs should understand these biases to create resonant content. It underscores the importance of using audience-specific language and leveraging audience psychology to stand out in search results.

Google's Targeted Crackdown on Reputation Abuse: Impact & Analysis

1 years ago

SEO

Google's March 2024 Spam Update targeted 'site reputation abuse', leading to significant losses for major brands, especially those with coupon or discount code subdomains. The crackdown also impacted English-language markets beyond the US. Not just subdomains, but main sections of sites were penalized, and the crackdown extended beyond retail coupons and promotional codes. The penalties were severe, eradicating affected content. SEOs are urged to heed Google's new guidelines.

8-Stage Roadmap for Startup Content Strategy and Brand Awareness

1 years ago

Content Marketing

Yagmur Simsek provides an 8-stage roadmap for startups to build a content strategy and brand awareness. The stages include understanding the importance of content strategy, considering organic vs paid content, creating a roadmap that includes customer journey vs search journey, goal setting, content audit, content gap analysis, creating buyer personas, and topic clusters. The process is iterative and requires constant updating and refining.

Unlock Advanced SEO Strategies with BigQuery's Internal Link Analysis

1 years ago

BigQuery SEO

The article provides a guide on using Google's BigQuery for advanced internal link SEO analysis. It explains how to import SEO data into BigQuery and visualize it with Looker Studio. The author highlights BigQuery's ability to analyze large data sets and its adaptability for various SEO use cases. The guide includes steps on setting up BigQuery, data injection, SQL analysis enhancement, and data visualization.