Microsoft Ads

Microsoft Ads Unveils Copilot Enhancements and New Video Ad Features

November 07, 2024 at 1:56:15 AM

TL;DR Microsoft Advertising's November updates include enhancements to Copilot, focusing on user-centric advertising and new generative AI tools. Video ads now have performance features, and Google Ads Video campaigns can be imported globally. Connected TV ads can use audience targeting, and impression-based remarketing is introduced. Shopping Audience campaigns see improved setup workflows and the ability to create Product Groups.

Microsoft Ads Updates for November include several significant enhancements and new features aimed at improving audience engagement and campaign efficiency.

Copilot Enhancements

Microsoft Copilot has been enhanced to provide a more user-centric advertising experience. New features include:

Diagnostics and Performance Snapshots: These tools help advertisers save time in campaign management and gather necessary insights quickly.

Copilot Enhancements

Video Ads Performance Features

Performance features previously available for Display ads are now extended to Video ads. Key updates include:

Bid Strategies: Options like Manual CPM, Enhanced CPC, Maximize Conversions, and Target CPA.
Audience Targeting: Includes in-market audiences, dynamic remarketing, custom audiences, combined lists, LinkedIn Profile targeting, predictive targeting, and impression-based remarketing.

Google Ads Video Campaign Import

Advertisers can now import Google Ads Video campaigns into Microsoft Advertising, except for the video files due to YouTube's Terms of Service. This feature is available globally, excluding China.

Connected TV Ads

Audience targeting for Connected TV ads is now available, allowing advertisers to reach their audience on smart TVs and connected devices. Available features include in-market audiences, similar audiences, customer match, and remarketing.

Impression-Based Remarketing

This new feature allows advertisers to design comprehensive campaign strategies focused on ad exposure, enhancing their marketing approach with valuable insights.

Shopping Audience Campaigns

Two major enhancements have been introduced:

Improved Setup Workflow: Streamlined and faster process for creating Shopping Audience campaigns.
Product Groups: Allows for more customized ad management and optimization, aligning Shopping Audience campaigns with regular Shopping Search campaigns.

Shopping Audience Campaigns

These updates aim to provide advertisers with more tools and features to optimize their campaigns and improve audience engagement. Feedback from users is encouraged to continue improving Microsoft Advertising products.