Meta to Introduce Ads in Threads by 2024

Currently, there are no ads on Threads. According to a report from Digiday, unnamed ad executives have suggested that ads could be introduced to Threads later this year, but the exact timeline and types of ads to expect have not been detailed.

Mark Zuckerberg set a milestone of 1 Billion users before considering monetizing Threads. As of the latest earnings call from Meta, Threads has 150 Million active users, which is significantly less than the milestone set by Zuckerberg.

Meta might be hesitant to introduce ads to Threads too early because ads could negatively impact user engagement and growth. Monetizing prematurely poses a danger, as it could deter users from the platform. Additionally, with Meta reporting a 27% increase in revenue year over year for the first quarter, there is no immediate financial pressure to rush into monetization.

When Threads eventually monetizes, it will be a bonus for advertisers because more inventory should mean lower costs. The introduction of ads will provide advertisers with new opportunities to reach audiences, potentially at a lower cost due to the increase in available ad spaces.