Meta Expands Ad Copies API to Allow Creative Field Changes During Duplication

May 29, 2025 at 3:55:16 AM

TL;DR As of May 5, 2025, developers can make more changes to their ads when duplicating via Ad Copies API. Top level creative parameters such as title, link_url, url_tags, body, and others can now be edited for the copied ad, whereas previously, all fields were copied over and could not be changed. This is not a breaking change, so no immediate action is required. This release provides developers with more flexibility when copying ads.

Meta Expands Ad Copies API to Allow Creative Field Changes During Duplication

Meta has enhanced its Ad Copies API functionality, allowing developers to modify creative fields when duplicating ads. The update became available on May 5, 2025.

The enhancement enables developers to make more extensive changes to their ads during the duplication process via Ad Copies API. Previously, all fields were automatically copied to the new ad without modification options.

Editable Creative Parameters

Developers can now overwrite several top level creative parameters during ad duplication, including:

  • title
  • link_url
  • url_tags
  • body

Meta has provided a complete list of editable parameters in their documentation for developers seeking the full scope of available modifications.

Implementation Details

The update represents an ad hoc release designed to provide developers with greater flexibility when copying their ads. Meta emphasized that this enhancement does not constitute a breaking change, meaning no immediate action is required from existing users of the API.

The enhancement impacts the following endpoint:

POST {ad-id}/copies

Developers can access the updated developer documentation to begin utilizing these new capabilities immediately. The expanded functionality addresses previous limitations where copied ads maintained identical field values without modification options during the duplication process.

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